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The Harley Shop: Seventy Years of Indianapolis Southside Harley-Davidson

Visit our newest exhibition celebrating 70 years of Schulteti family ownership of Indianapolis Southside Harley-Davidson. Featuring photographs, artifacts, collectibles and, of course, vintage motorcycles, the exhibit showcases this iconic American treasure through the lens of a Hoosier family who has been in the business for almost a century.

George Schulteti began working for Harley-Davidson Motor Company in 1922 sweeping the floors of the factory service department, and later in research and development. He was also one of their test riders. During World War II, George took inventory of all the Harley-Davidson motorcycles in military service and rode more than 50,000 miles per year.

While he enjoyed his work at the factory, he wanted to become a dealer. He and a partner bought the Indianapolis dealership in 1947, and George and his wife, Ann, moved from Wisconsin. Ann was the office manager and also worked the parts counter. They lived above the dealership at 701 S. Meridian St. Ten years later, he bought his partner’s share of the business. George and his family welcomed customers to that location for the next 51 years.The second generation owner of Indianapolis Southside Harley-Davidson is George’s son Bob Schulteti. “I get great pleasure sharing each day with family and watching them grow and carry on a family tradition,” he says. “We feel honored to be recognized by the Indiana Historical Society and given the opportunity to display some of our family history.”

By the time the dealership moved in 1998, the number of employees had risen from 17 to 32. Now the number is around 50. Future plans include raising a fifth generation of the Schulteti family to carry on the tradition.

Presented by Indianapolis Southside Harley-Davidson

(Left) Ann and George Schulteti in Southern Indiana in 1948.
(Above) Ann sits in the sidecar with George on a bike in the
early years.

Photos courtesy Indianapolis Southside Harley-Davidson